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The Key Element That Can Make or Break Your Business

You may think I am talking about advertising or social media. You may even think I am talking about customer service. While all of these are extremely important aspects of your business, there is one area that is often overlooked. I am talking about you initial communication with your client. Usually that is by telephone, though nowadays it could be text or chat also. Let's talk about the telephone first to see what may be happening. "You never get a second chance to make a good first impression!" said Mom Boy was she right about that! So who is answering your phone and how are they answering it? A lot of small business owners are using their personal cell phone for their business. There is