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Marketing at Senior Care Health Fairs- Is It Worth It?

A lot of my clients are Home Health Care Owners and Assisted Living Facilities. Most of them try to make sure they are at most of the senior health fairs in their community. But is this the best use of your time? Maybe or maybe not. Let's take a look at the whole picture. You need to have a clear picture of who your target market is. Furthermore, you need to give this a lot of thought. Are you targeting the senior or their adult child? You may find it is a combination. Who is really attending these health fairs. Usually the senior 70 + will be the ones attending, especially if it is during the day when the adult child is working. How many participants are expected to attend? Will there als