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How Are The Facebook Changes Affecting Small Business

Facebook made some huge changes yesterday in how business posts show up in the news feed. The bottom line is your organic reach will most likely drastically drop. I am talking about the number of people who actually see your posts. So should you post more?? Actually no. The consensus is that more posts will simply hurt as you will be competing against yourself. The Good News People who were getting frustrated because they were not seeing their friends post will not be leaving the platform as they were threatening to do. And a lot of small business owners will be exiting. They will leave because they do not know what to do. They are not willing to take the time or to spend the money to learn

Help! Someone Posted a Scathing Review OnLine

What you should do when you get a nasty review online? It happens. Even the best businesses will occasionally get a really bad review. You may have dropped the ball on something and be guilty as charged. If so, fess up. Admit that you dropped the ball and apologize. Offer Some Form of Compensation If Possible. But do not do this online! Instead ask the person complaining to call you so that you can discuss and find a solution. This puts the ball in their court It shows that you are willing to work with them. But it keeps the details of your negotiations offline where they should stay. This is between you and your customer. Prospects will see that you are willing to admit your mistakes