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Social Media Marketing or Social Media Management?

So, what is the difference? Most of the time when someone hires a social media marketer they assume it is all about posting to their page. And this is what most companies will do. Weekly Posts To Your Page These companies will post a certain # of times to your page each week. Some of those posts will be memes or videos the company creates for you. (Most companies charge an extra fee for the videos.) They will also find articles pertaining to your business and post links to those articles. Unfortunately This Doesn't Work The problem with this approach is engagement and reach. Most of the time there is little to no reach or engagement unless advertising dollars are spent. Organic reach is pret