Owning your own business is a lot different than thinking about owning your own business. Countless small business owners I have coached over the years have experienced this. When people are thinking about owning their own business they paint the picture a certain way. Service providers in caring professions often visualize how they will make the world a better place. They know the service they provide is needed. And they probably feel that they will do a better job than their competition because of the passion they have. The truth is they may be right about that. But will their business be successful? Will the business be sustainable? Is it going to provide the income they need and desire?