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Why Getting 10,000 Facebook Likes in 30 Days Is Not a Good Strategy

It’s enticing. I know. I was intrigued when I first saw this. But you know the old saying “if it looks too good to be true, it probably is. And if you are in business for the long haul.... In other words, you are building a business that you want to have for more than a year or two, think twice before implementing this plan. And here is why. Companies that employ these strategies (I hesitate to use that word) are usually not invested in your long-term success. The plan they use is to go after anyone, anywhere who will click the like button on your page. And they target people in developing countries because it will cost less to target this group. You will build up thousands of people who do

She Was So Excited and I Hated to Burst Her Bubble

I met with the new business owner of a small residential care home. Gloria (not her real name) was so excited about opening her new care home. She just knew that with her experience as a nurse for over 30 years in a Nursing home she could do a better job. Caring for Seniors is Her Passion! So we sat down together to visit. She told me all of her wonderful ideas for engaging her residents and meeting their care needs. And she proudly toured me through her home. It was beautiful. No detail was ignored. There was no doubt in my mind that anyone moving into her home would receive top notch care. Gloria was a compassionate and caring individual. Furthermore, she knew what she was doing. In the ca

I Have Been Overwhelmed

Lately, I've been feeling a bit overwhelmed. I don't know if you experience that from time to time my guess is if you're an entrepreneur or you're running a small business you probably do and I'm wondering how you manage to get out of that overwhelmed feeling? Is there something you know you want and need to do? Recently, I had a strong desire to complete a signature program. It is something that I've wanted to do for several years. And I have been thinking about putting together an online study program for heart- centered professionals. You know, people like you who are passionate about helping others. I see a lot of really good passionate people go out of business because they could not ma