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Why am I Not Getting New Residents For My Assisted Living Care Home?

I visit a lot of new and seasoned owners of Residential Care Homes. These small homes have the ability to provide much better care than a nursing home. The challenge has been getting the word out. Because they are small, they often do not have much of a budget for advertising and marketing. The Passion Is There For the most part, the owners of these homes are passionate about helping seniors. This is why they started their business. Often, they have worked in the elder care field. Some are nurses, others physical therapists, while others have cared for or may be currently caring for an aging parent or other relative. Most do not have a business or marketing background. As such they struggle