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Confuse To Lose- Marketing Your ElderCare Business

Confuse Them and You Will Lose Them These are the words of Donald Miller the author of Storybrand. The idea is simple. People are bombarded with so much information these days. We are overloaded with emails. And with instant messages. Our social media news-feeds are filled with friends, family and yes even companies jumping out of the news-feed to grab our attention. And the phone still rings also. But much of the time it is a robocall or someone trying to sell us something. So We Shut Down To silence the noise we shut down. We ignore most of what is showing up in the news-feed. We send our phone calls to voice mail to screen them. And when we visit a website, studies show we typically spend