Updated: Oct 6
Small businesses are always looking for ways to penetrate the market without exceeding their budget. One such method is blogging, which increases visibility and engages potential clients. Maintaining a blog paves the way for several untapped benefits you may not have considered.
Still not convinced? Here are 10 reasons every small business needs a blog.
Disclosure: This article may contain affiliate links. This means I will get a commission if you choose to make a purchase. This is at no cost to you. :-)
1. Attract Organic Traffic
Instead of paying hefty sums to market your website, you can attract 100% organic traffic to your website through a blog. You can target highly searched keywords, so your blog ranks high on organic search engines like Google. Whenever someone searches a keyword mentioned in your blog, they will be directed to your website. This boosts brand visibility, and people might discover who you are, and the services you offer through this means.
2. Establish Your Business As An Authority
A small business operating amongst industry giants with huge marketing budgets needs any competitive edge it can get. Creating a blog and targeting technical aspects of your business and the industry in which you operate will boost credibility. Users will see you as the platform they need to get all the vital information. This way, new prospects will be likelier to trust your services over others using in-your-face marketing methods.
3. Build Personal Relationships
Old marketing methods don’t convince customers of today. They would rather associate themselves with a brand they share a good relationship with. Through your blog, you can connect and engage with potential consumers. Let them comment on your blog and interact with them to build long-lasting relationships that demand loyalty and advocacy. By posting your blog to your social media accounts you become known as the expert.
4. Create a Unique Brand Voice
A small, service-based business can gain leverage over bigger companies by creating a unique brand image. Your blog is the way to do that. Adopt a tone and writing strategy that resonates with your brand and target market. This will set you apart from the rest and ensure you maintain a consistent customer base.
5. Enjoy a Social Media Presence
In today’s digital age, a business can use many social media platforms like Facebook and Twitter to market itself. You can target two birds with one stone by creating a blog. Add social media share buttons, so users share your blog on their social media handles. This ensures you have a steady presence on popular platforms, boosting sales. Use a service like Missinglettr to turn one blog into 9 social media posts scheduled throughout the year. It takes only a few minutes to set up your blog and schedule when you want your posts to go out.
6. Answer Customer Queries
Most small businesses don’t have enough employees to repeatedly answer the same customer queries. Customers get antsy when they don’t get a response from a brand. This is a primary reason many consumers drop out of the sales funnel. Create a blog to answer common customer queries. Moreover, let them ask questions in the comment section and address them in the next blog. This keeps customers satisfied, letting them know they are heard!
7. Get Real-Time Feedback
Small businesses are always at risk of being wiped out. Ensure that doesn't happen with excellent customer service. When you interact with customers through your blog, you can understand what customers like and do not like about your business. This way, you can provide better customer service by targeting all your customers' problems in a timely manner. This is even more important for service-based businesses, as feedback can give you leverage over the competition.
8. Build a Mailing List
Your blog is the ultimate way to create an exclusive mailing list. When users subscribe to your blog, you can use this email to send them regular updates about your upcoming services, or any events, boosting sales and revenue. Evade the cost spent on email marketing via solo ad vendors, and create a 100% genuine and organic mailing list that includes your target market.
9. Boost Public Relations
Small businesses rarely attract the media’s attention, and big companies take all the limelight. Maintaining an exciting and engaging blog will naturally get attention and feedback from popular social media pages, bloggers, and influencers. Public relations are vital in today’s competitive digital age, so make sure you leave no stone unturned.
10. Foster a Community
When your blog gains traction, you will notice a steady stream of users reading, sharing, and commenting on your blog posts. This attracts new users, and your business can enjoy a growing community of followers. This naturally increases the chances of these users considering your services over the many others for buying purposes, ultimately increasing revenue.
Want to Create a Winning Blog?
There are so many benefits of blogging for small businesses that it would be almost foolish to miss out on this amazing, not to mention free, opportunity. However, we aren’t talking about just any blog. Your blog and the content you churn out directly represent your business, so make sure it is high-quality. Small businesses should consider blogging services targeting SEO and engaging content that attracts users. Maintain a compelling blog to ensure your small business can hold its own without needing a very high marketing budget.
Let the professional writers at MYC write for you. It will save you time and money. And it will ensure you have quality blogs posted on a regular basis. Visit here to find out more.
Kathryn Watson has been a marketer for over 30 years. In the last 12 years, she switched to digital marketing as her primary way to attract new clients and continue to keep in close contact with her existing contacts.
Through the years she has discovered resources and tools that work and make her job a lot easier. Now Kathryn is sharing them with you.