So you started a home care franchise. Maybe you are new to the business and maybe you have been running your franchise for a while. Either way, you have come to the realization that competition is fierce. Even though there are a lot of people who need your services, they may not all be able to afford them. And there are a lot of companies to choose from.
So how do you stand out?
For those who have been in business a while, you have probably developed a lot of referral partners. These are professionals in the industry who commonly refer to you. You probably refer to them also.
And Life Moves On
So what happens when your great referral partner is no longer there? They have changed companies, retired or maybe moved away.
You Need To Constantly Be Marketing
We have all heard the saying
" the best time to look for a job is when you already have a job."
The same is true when marketing your business.
"the best time to market your business is when you already have plenty of business."
If you are just starting out you know how important it is to get your name out there in front of others. You need to brand your business.
If you have been in business for a while you may have become a bit lax on your marketing. Business has been running smooth so you didn't think you needed to worry.
But now you realize that your competition may be getting some of those referrals. They are busy making contacts. If they are good at cultivating relationships you could find your referral sources drying up.
Here are 4 Opportunities Your Home Care Franchise May Be Missing
#1. A Facebook Page That Engages
Simply having a Facebook page does not mean you have a Facebook presence. If people are not actively engaging with your page what good is it?
You may be sharing some really wonderful posts. They have great information that can help your prospects. But if no one sees these posts, what good is it doing? You are spinning your wheels, wasting both time and money.
Facebook will only show your posts to people if the algorithm determines that the post is valuable and people are interested.
Take the time to learn what makes a Facebook presence and why it is essential for your business.
#2 Joining Local Industry Groups on Facebook and Linked In
This is another way to network with professionals in your area. And it will take a lot less time than going to in- person networking events.
This does not mean that you stop going to those events. However, you may be more strategic in your activities. Choose the best events to continue attending. Then use FB and LinkedIn to network also. This will save you time and you will be able to engage more with the people who matter.
#3 Use Social Media As A Follow-Up Tool
Connecting on social media with the people that you have met at an event is smart business. This will help you to stay on top of their mind between events and meetings. You will also be able to learn more about your partners which may help deepen your relationship.
#4 Leverage The Power Of Your Franchise
You are not in this alone. This is one of the benefits of owning a franchise. You and your fellow franchise owners have a huge opportunity that other small businesses may not have to grow your social media.
Connect with 10 or 12 other owners in your franchise.
If each of you commits to visit one another's page once or twice a week you will see your reach increase. Each franchise should like two posts and comment on two posts. You will start to see your engagement soar. Furthermore, you could assign this job to a member of your staff if you like.
The truth is sometimes people need to be prompted to make a comment. Nobody likes to be first. Having your co-workers make a few thoughtful comments may stir your visitors to speak up also.
More importantly, the Facebook Algorithms will shift.
As Facebook sees more likes and comments on a post they will automatically send that post to more people. More eyeballs on your posts will help to brand your business.
It is a simple action to take and will only take about 15 minutes. Is your business worth spending an extra 15 minutes a week?