Updated: Sep 16, 2022
Let’s face it. We all want more people visiting our website, right? After all more traffic to your website can mean more customers or clients. What business owner would not want that.
But how to you get traffic coming to your website without spending a ton of money on advertising?
Disclosure: This article may contain affiliate links. Meaning I will get a commission if you choose to make a purchase. this is at no cost to you. :-)
This is a question many small business owners have asked. The key is marketing. Building relationships. Most small business owners realize that relationship building is the key to the success of your business.
Going to networking meetings to meet people, having coffee with potential referral partners, and partnering with them to help grow your business is all important.
But Are You Forgetting This Important Element in Relationship Marketing?
We live in a digital world. People are on their phones practically 24/7. And they are busy. Sometimes that cup of joe is just too time consuming. Small business owners must look for ways to connect directly with their customers and with referral partners on a regular basis. Otherwise, as the saying goes you will be “Out of Sight, Out of Mind!”
Therefore, it is important that you show up constantly in the news feeds on your desired social media platforms. That means posting good quality content at least 3 to 6 times each week.
This is called content marketing. You want many of the posts to have a link going back to your website. This will increase your SEO (Search Engine Optimization). This means you will start showing up more often when someone searches for the services or products you offer. If you do this, you will find content marketing will ensure that you have a steady stream of prospects visiting your website.
How Does This Help Build Relationships?
Quality content gives you an opportunity to show people your expertise. You connect with others by regularly posting content they would like to see and read. But don’t forget to take a few minutes out of your day to visit other pages and like, comment and share their content. This will show that you value others and always want to make sure your clients and prospects have good information from multiple sources.
Connecting with referral partners and commenting on their posts or sometimes sharing their posts will show these partners that you care about them and their business.
Where Do You Get Good Quality Content for Your Social Media?
Blogs are a great source of content for your social media channels. Don’t worry though, you do not have to write them yourself. You can hire companies to write the blogs for you. In fact, here is the one I recommend Content Development Pro’s.
This is my go-to place saving hours of time. The blogs start as low as $17.50 each and come with everything you need to increase traffic to your website. All blog articles are SEO friendly (meaning that they are written in a way that search engines like Google will find them) The articles are all original. They include royalty free images and offer unlimited revisions. Honestly, I am not sure what more you could ask for. Content Development Pros are your one spot shop for blog writing services.
But Don’t Just Stop with Social Media to Drive Traffic to Your Website
Building a data base of customers and prospects to send a regular newsletter will ensure your business stays on top of the minds of the people you want to connect with. If you are like a lot of small business owners however you may be thinking of the time commitment it takes to put out a newsletter.
The Best and Easiest to Use On-Line Newsletter
With the right tools however, this will be no problem. You can automate your newsletter. And you can schedule it to be delivered how often you want it.
But What About the Content for the Newsletter?
No problem. Rasio has you covered. Your blog and newsletter go hand in hand. With a combination of your blogs, blog content from a favorite referral partner or other sources you recommend, a quality newsletter will be created for you instantly. All you need to do is check to make sure that the content is exactly how you like it. Set the dates and times you want it delivered and upload the contacts you want to add. It even integrates with your Mail Chimp newsletter. And prices start at $29 per month for up to 2500 contacts. Your clients and your prospects will love the fact that you are constantly keeping them informed about changes in your industry and other items of interest.
Okay, You Have a Blog and a Newsletter What Else Do You Need?
As we already mentioned your blog can give you a lot of great content for your website and your social media. In fact, using a program like Missinglettr you can take one blog and create 9 different posts scheduled for you over the course of the year. It will take you about 10 minutes to set it up and then BOOM! automatically 9 beautiful posts will be created and scheduled. Once you get a 10 or more blogs on your website you will have a steady stream of content going to your social media pages. And all will have links going back to your website. Missinglettr is one of my favorite programs. Automation at its best!
A Lead Magnet Can Also Help Drive Business and Traffic to Your Website
Create eBooks, checklists, workbooks and more without hiring a designer by using Beacon software. It is so easy to use and gives you a wonderful tool to send out to prospects, add to your social media accounts and gain new followers and newsletter subscribers.
With a give-away that is of value you will easily get people signing up for your newsletter. This will help you to keep in touch with potential prospects while showing them your expertise.
Create Your Own Video Show
With Streamyard is it effortless to create a video show. Streamyard is similar to zoom but so much better. Your guests do not have to download anything. And you can add banners and logos easily. You can pre-record your shows or go live on multiple channels at the same time.
According to Hubspot : 81% of marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service.
If you like speaking, video with Streamyard may be a good way for you to get your message heard. You can also take the video you create and download an MP3 file to use on a podcast further increasing your reach and send links back to your website. A good place to produce your podcast is Anchor.fm And you can create your podcast here at no charge. You can then add the podcast to all of the major podcast channels using anchor to set this up.
Take the podcast and turn it into a blog for your website.
Some people like to watch while others prefer to read. Use Temi.com to transcribe your video and download into a word document. Then I suggest posting both the video and the text on your website as a blog page.
Do What Smart Marketers Do
Let technology handle a lot of your day to day posting and updating of your website and social media sites. With these tools you will have more time to spend one on one with those important clients. And new clients will continue to find your business.
Kathryn Watson has been a marketer for over 30 years. In the last 12 years she switched to digital marketing as her primary may to attract new clients and continue to keep in close contact with her existing contacts.
Through the years she has discovered resources and tools that work and make her job a lot easier. Now Kathryn is sharing them with you.