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  • Kathryn Watson

What is Chunking And How Will It Help My Business?

Updated: Mar 8


The art of chunking!! If you learn to do this one thing you will be amazed at how much more productive you will be.


There Is A Myth Out There


The myth is that multi tasking works. And furthermore, the myth also tells you that people who multitask are more important. You are so busy! You must be important, right?





But Here is the Real Truth


Not only does multitasking NOT work, it will actually cost you more in the long run. In fact, some researchers suggest that multitasking can actually reduce productivity by as much as 40%!



What you call multitasking is really task-switching, says Guy Winch, PhD, author of Practical Strategies for Treating Failure, . “When it comes to attention and productivity, our brains have a finite amount,” he says.


So What Is Chunking?


Chunking is a term I came up with. It involves setting aside a chunk of time to work on just one project. No disruptions, no distractions.


Now that may mean that you have to put your phone on mute and let VM pick it up. It means that you tell your co-workers, family members and others that you are unavailable. No questions no interaction.



This is where I usually get resistance.




But My Business is Different, Kathryn


My coaching clients often try to tell me this. And trust me, I do understand. As a care professional you need to be available for your clients.


My clients are passionate about their business and about helping people. Many are in the senior care industry. As such, when clients call it is usually because there is a crisis.





And You Need To Respond, Right?


But the truth is, someone needs to respond. And it doesn't always have to be you. Learning to delegate and to trust the person you delegate a task to is critical if you want your business to grow.


Chances are someone else on your team can also do a great job putting out the fires if you let them. And I understand. Your business is your baby. You have put a lot of work into getting where you are today. Whether you are just starting your business or you you have been doing this for a while delegating will ensure that you are able to stay in business.


Caring Professionals Need To Listen to Their Own Advice


How many times do you tell a client they need to care for themselves. Whether you are a Home Care Agency Owner, a Massage Therapist, a Care Home Owner , Elder Law Attorney or some other care professional you have probably said those words.


Now it's time to take your own advice. If you are on call 24/7 I promise you that you are not as productive as you could be.


Start Small


Decide what tasks you want and need to get done. Maybe you need to start a blog for your business. Or you need to learn how to use social media effectively to grow your business. Whatever it is that you need to accomplish setting aside a chunk of time will help you get it done.


So start with 2 hours one day a week. Choose the same day and time. Creating a routine like this will help you to stay on track. And the person you delegate to put out the fires will always know and expect to takeover at that time. Decide ahead of time what task you will focus on for your two hours.




"I help clients save time and end their frustration with social media." Kathryn

Helping you to combine your passion for helping seniors with an online marketing process that really works. Join my Facebook Marketing Group for Senior Care Professionals.


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