So, what is the difference?
Most of the time when someone hires a social media marketer they assume it is all about posting to their page. And this is what most companies will do.
Weekly Posts To Your Page
These companies will post a certain # of times to your page each week.
Some of those posts will be memes or videos the company creates for you. (Most companies charge an extra fee for the videos.) They will also find articles pertaining to your business and post links to those articles.
Unfortunately This Doesn't Work
The problem with this approach is engagement and reach. Most of the time there is little to no reach or engagement unless advertising dollars are spent. Organic reach is pretty much non-existent. A post on your page will reach 1 to 2 % of the people who have liked your page.
Are You Doing the Math?
Most small businesses in this industry have 1000 or less people following or who have liked their page. If you are lucky 10 people will see that post.
That is unless you are advertising or you have used different strategies to increase that number.
So, what is the point of posting great information that no one will see?
There is no point. But time after time I see businesses like yours hiring companies to post for them. Instead of calling them social media marketing companies I would call them social media posting companies.
A Broader Approach
A Social Media strategist will take a broader approach to ensure management of all aspect of your social media campaign. A strategist understands that much of your brand recognition will happen off of your own page.
Furthermore, a strategist looks for ways to connect with your target audience through groups and reaching out directly. Connecting you to your market in this way makes you more approachable. It can also help you to build that know, like and trust factor.
Your Reputation Is Important
Reputation Management is a large part of a social media strategy. With more competition people are looking at reliable testimonials on Google and Facebook.
Do They Know You? Do They Like You? Do They Trust You?
Let’s face it both families and professionals will only refer to people they know like and trust. Using social media is a great way to build that factor. But it has to be managed correctly.
Kathryn Watson is a Social Media Strategist. She offers training programs to help you and your team understand and use social media to grow your business.