1.Connect with other businesses in your area.
Make sure you like their business and invite them on their page to visit and like your page. Then cultivate that relationship by regularly commenting (as your business and as yourself) on their posts. Take the time to read their blogs or watch their videos. Every time you comment on their posts on their page you will also be branding your business logo and name. This will help you to form a deeper bond and relationship with a referral partner or someone whom you would like to have as a referral partner.
2. Go Live
Get over your fear of going live on Facebook. Take some classes or join Toastmasters to get more comfortable speaking live on camera.
This is one of the best ways to show your expertise and knowledge. You will help more people who need the information that you have. After all, isn’t that one of the main reasons you do what you do?
3.Write a blog
It doesn’t have to be a long one. And you do not have to be an expert writer. In fact, you can even hire someone to do this for you. Just make sure they understand your industry, your principals and your values.
Make sure you share your blog on social media. Take a short excerpt to show what the blog is about and pair it with a good picture that conveys the message also.
4. Repurpose your blog as a video
You can easily turn the information from your blog into a video. In fact, there is an app that will do that. It is called Lumen5.
They will add pictures to snippets of text. You may have to change some of them to pics you like better. But that is an easy change. You add your logo to brand the video and some music and presto.
Now you have a video to add to your Facebook page and anywhere else you would like.
5. Join Groups
But don’t just join. You have to participate. Participation does not mean just posting your stuff. Try to comment on other posts. Answer questions in the group. Help other members. This will help others get to know you. And let’s face it, people do business with people they know, like and trust.
Kathryn Watson is a Social Media Strategist.
She specializes in helping Elder Care Companies market their services to the adult child using the power of social media.