In an increasingly interconnected world, businesses need to embrace digital platforms to reach and engage more people. Yet, not all businesses have successfully transitioned their marketing efforts to digital platforms. Follow these four tips, as discussed by Kathryn Watson from the YouTube channel 'Marketing Your Care', for effectively marketing your business in a digital world.
1. Understand the Power of Social Media Content
Primarily, you must recognize that social media and online platforms are valuable marketing avenues. In a world where traditional marketing methods are losing their effectiveness, thriving in the digital marketing sphere requires you to share valuable information and build relationships.
You have to learn how to generate ideas for posts, videos, and written content using resources like national calendars and healthcare calendars. For example, events like National Burrito Day, World Autism Awareness Day, and National Chocolate Moose Day can serve as creative inspirations for posts that engage and inform your audience. This is also an area where AI can help. In fact here are 10 AI Content Generators that can help.
Moreover, videos are gaining popularity in recent years. Record and post videos on platforms like YouTube and Facebook, where you even have the option to go live, engaging with your customers in real-time. Remember that you could also repurpose the content of these videos into blog posts, further maximizing their reach and value.
2. Engage, Don't Just Present
One common mistake, as Kathryn Watson points out, is that businesses tend to focus solely on creating visually appealing posts. The truth is, the heart of social media marketing is about communication and engagement with other people. It's more than just being sociable.
Start by engaging with others. Make thoughtful comments on their posts, ask questions, maintain a regular conversation with your top ten referral partners. By engaging with others' posts, you encourage them to interact with your content. Schedule short virtual calls to discuss each other's businesses, and explore possible ways to help each other. Investing your time in creating these meaningful relationships online will reflect on the engagement in your posts.
3. Maximize Your Facebook Visibility
Facebook provides a free and valuable "real estate" that many businesses are not utilizing completely. You can add links to your email, phone number, website, and other social media accounts, making it easier for potential customers to connect and do business with you. Keeping your personal and business accounts separate, effectively using them for their intended purpose, enhances your online presence, thus increasing your visibility.
4. Maintain Professionalism
Your online appearance and content should exude professionalism. This entails your personal readiness as well as your environment. It's about maintaining a professional appearance, using a nice, clean, and professional-looking room for your online interactions, and avoiding a busy or messy background.
Make sure your camera is tilted correctly so views can see you and not the ceiling above you. You should be centered in the middle of the screen. and looking at the camera when speaking. I know. it takes some getting used to doing. But it will present you in a more professional manner.
Having the ability to make a solid first impression is crucial as people frequently check personal Facebook pages before connecting with business accounts. Thus, putting some effort into your appearance, just as you would for an in-person meeting, ensures that your business is perceived positively.
In conclusion these 4 Marketing Tips will help you grow your business.
Furthermore, embracing digital platforms and using them to their full potential significantly amplifies your marketing efforts. Remember: consistency, engagement, and ongoing learning are vital in the fast-paced digital world.
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Kathryn Watson has been a marketer for over 30 years. In the last 12 years, she switched to digital marketing as her primary way to attract new clients and continue to keep in close contact with her existing contacts. Through the years she has discovered resources and tools that work and make her job a lot easier. Now Kathryn is sharing them with you.
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