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Video Marketing- How to Boost Your Brand Reach

Video marketing has become an increasingly popular form of advertising and promoting businesses. It is a powerful tool that can help businesses connect with their audience and increase their visibility online. In this post, we will discuss the basics of video marketing, its benefits, and how businesses can use it to their advantage. We will also provide instructions on how to create effective video content.

1. What is video marketing?

Video marketing is the use of videos to promote and advertise a business, product, or service. It involves creating and sharing videos on various platforms, such as social media, websites, and YouTube.

Video Marketing

Videos that are more informative in nature rather than sales-oriented will produce a higher engagement rate with your viewers. After all, nobody wants to listen to a sales pitch.

2. What are the benefits of video marketing?

Video marketing has many benefits for businesses, including:

-Become the expert: Positioning you and your business as the expert in your field. Both the spoken and the written word will give your brand credibility.

- Increased engagement: Videos are more engaging than text or images, and can help businesses connect with their audience on a deeper level.

- Improved SEO: Videos can improve a website's search engine ranking, as they keep visitors on the site for longer periods of time.

- Better conversion rates: Videos can help businesses convert leads into customers, as they provide a more detailed and visual explanation of the product or service.

3. How can businesses create effective video content?

To create effective video content, businesses should follow these instructions:

- Define the goal: Before creating a video, businesses should define their goal and what they hope to achieve with the video. Consider doing an educational series. This will help others to understand how your service can help.

- Know the audience: It's important to know the target audience and create content that will resonate with them. What do they need to know? How will the information help them?

- Keep it short and sweet: Videos should be short and to the point, as viewers have a short attention span. Break big subjects into a series or short videos. This will keep viewers coming back for more.

- Hire a professional. Hiring a professional to produce and edit your videos will help you. These days most video production can be done online without the need for expensive equipment. A good microphone and camera on your computer, as well as professional lighting, will ensure your video looks professional.

- Include a call-to-action: Businesses should include a call-to-action at the end of the video, encouraging viewers to take action. This is true even when creating educational videos.

4. Why Is Video Marketing Important?

Video marketing is an essential tool for businesses looking to increase their online presence and reach their target audience. Video is known to be more engaging than text or static images, as it captures the viewer's attention and holds it for a longer period. A well-executed video can deliver a powerful message in a short amount of time and leave a lasting impression on the viewer.

Video marketing is important because it can help you reach a wider audience, increase engagement, and boost sales. They can also help you build trust with your audience and establish yourself as an expert in your field.

Additionally, video marketing can help boost your search engine rankings, making it easier for potential customers to find your business online. It can also increase brand awareness, generate leads, and ultimately drive sales. By incorporating video into your marketing strategy, you can stay ahead of the competition and connect with your audience in a more meaningful way.


Video marketing is a powerful tool that can help businesses connect with their audience and increase their visibility online. By following these instructions and creating effective video content, businesses can take advantage of the many benefits that video marketing has to offer.

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Kathryn Watson offers Video Marketing

Kathryn Watson has been a marketer for over 30 years. In the last 12 years, she switched to digital marketing as her primary way to attract new clients and continue to keep in close contact with her existing contacts. Through the years she has discovered resources and tools that work and make her job a lot easier. Now Kathryn is sharing them with you.

Need help creating videos? Give me a call at 281-827-7090 or email

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