Facebook made some huge changes yesterday in how business posts show up in the news feed.
The bottom line is your organic reach will most likely drastically drop. I am talking about the number of people who actually see your posts.
So should you post more??
Actually no. The consensus is that more posts will simply hurt as you will be competing against yourself.
The Good News
People who were getting frustrated because they were not seeing their friends post will not be leaving the platform as they were threatening to do.
And a lot of small business owners will be exiting. They will leave because they do not know what to do. They are not willing to take the time or to spend the money to learn what needs to be done or to hire a professional to help.
This is great news for those who are staying!
Remember what I said above. More of your target market will be staying on Facebook. Less of your competition will be there. Sounds like this could be a win/win. :-)
I will keep you up to date on changes that can make or break your business.
Kathryn Watson is a Social Media Strategist. Her focus is on Content Creation, Facebook and LinkedIn Strategy, Training and Coaching.